It’s been very very quiet here on the Jane McKay Communications blog recently.
I’ve been busy. Busy procrastinating, that is.
I initially started my blog for fun because I love writing and enjoy writing about marketing. It’s what I do and it’s what I love. And hey, blogs are fantastic for your search engine optimisation!
But then things started to get a bit more serious. My social media presence increased as did my follower numbers and now I’m more conscious than ever about what I write.
It could be performance anxiety, it could be sheer laziness but from my initial thrill of blogging a few times a week to barely writing a post once a month I think I’m suffering blogger’s fatigue.
So, how to combat this blog-crippling condition?
1. Re-discover your passions
There is a reason you work in the industry you do: (hopefully) because you love it. Remember that passion and re-ignite it; choose the aspects of your work that you truly adore and write about them. It is that easy.
2. Re-visit old posts
I have some posts that pop up again and again as top performers in my analytics. Confessions of a Copywriter is far and away my most popular post ever. Have a look at the content you’ve created in the past; examine the headline, the content, the style and have a go at re-creating that “feel” in a new post.
3. Research, research, research
There are innumerable industry blogs and publications you can research for current industry news, happenings and events. Read, comment, have an opinion, write a post.
Imagine you’re just writing for yourself as you were in the first heady days of blogging – write like no one is reading.
5. Remember it’s not that hard
It really isn’t difficult to put a blog post together. If you’re like me you probably have loads of drafts you could work up. It doesn’t have to be epic and it doesn’t have to be perfect but just write and click publish!
And voilà! It’s done.