Blog

Indulging my love of writing and hopefully providing you with some helpful marketing advice along the way

What does your website say about your business?

What does your website say about your business? I mean really say about your business? Is it professional? Approachable? Easy to read? Responsive? Or does it make you cringe and you want to apologise to every person that walks in your door and says "I was looking at...

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Don’t be held to ransom by your web developer!

I love building websites. It really is my favourite thing to do for my clients and an effective website can transform a business. Beautiful, easy-to-use websites bring me and my clients joy. Plus I just love code! What can I say? I'm a super geek at heart. But... Some...

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Reprieve in sight for Spearmint Leaves?

I've heard it more than once. Client: "Create a campaign that will go viral." Marketer (witheringly): "It doesn't just happen like that." Client: "Make it happen." Meanwhile... in the meeting room of Allen's creative marketing agency a plan was hatched. A plan so...

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The most important branding question

          I love meeting new small business owners. They're wrapped up in the excitement of their new business idea. It's thrilling, I know, I've been there (and am quite often "there" actually with all the ideas buzzing around in my head)....

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Happy New Year!

Hello you gorgeous people. Welcome to what will be a spectacular 2015! Things are already busy for me and I hope they are in your business too. Here at JMC HQ we (I use that term loosely) are in the midst of planning for what we hope will be our biggest year ever....

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#hourforhaiyan closer than you think

East Gippsland may seem a world away from the Philippines but in the world of social media, distance is insignificant. Events unfold and are played out on a global stage and when natural disasters hit social media is often the go to source for up-to-the-minute...

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Celebrating 5 years with a facelift

So, it's been five years since I started Jane McKay Communications and one year since I left the "security" of the salaried workforce and went out on my own. What a journey it has been! So many clients; some weird, mostly wonderful.So many words written, logos...

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