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The quality of the brief dictates the quality of the product

The crucial part of any project is the brief. Hands down, every time, if there are issues with the end product it’s generally because the brief was incomplete, incompetent or incorrectly communicated. I’ve had many different types of briefs over the years...

Freelancing your way to freedom?

I am sitting at my desk pondering what the water-cooler topics are today; the GFC, the US elections, the latest Angry Birds season? Freelancing is perceived as the ultimate in employment: working at home in your PJs and clocking in on your own schedule, yet the lonely...

Colour me happy!

The colors of the web It’s not only fonts that rock my world it’s colour! I just love how a bright pink scarf in the middle of winter can give me a lift, turquoise thongs (flip flops) make me yearn for summer and the green of my lawn brings me puppy-like...

The slow and painful death of traditional media

Fairfax has today announced that it will see 1,900 staff redundancies over the next three years. With falling revenue in its traditional publishing arm, the cuts will be made within its printing facilities as well as to its editorial staff cohort. Greg Hywood,...

When Typography Speaks Louder Than Words

When Typography Speaks Louder Than Words I’m a fontiphile. A died-in-the-wool, hardcore font geek. Few things bring me such joy as trawling through typography, carefully crafted purely for my enjoyment. But it’s not just the visual appearance of fonts that...