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Short copy is good copy

Eye-grabbing headlines. Brief, punchy sentences. Copywriting 101 is about producing succinct, concise copy. When I was at uni we would take a verbose sentence and pare it back to its bare bones while still conveying the same meaning. I’ll keep this brief (which...

Does this spell the end of SEO?

I recently read this article in Forbes magazine and it fascinates and amazes me that search engine optimisation (SEO), which has been at the forefront of the mind of anyone who works in online marketing, could possibly be obsolete in 2 years’ time! People have...

Copywriting, in a nutshell

One of the questions I am most frequently asked is “what does a copywriter do?”. To those in the marketing world this may sound like a silly question – I write copy, duh – but I think we often get so caught up in our industry that we forget...

Power to the paper people

Online marketing is the way of the now and the way of the future. I know this, you know this, your customers know this but, deny it if you will, print still makes a valuable contribution to the marketing mix. I know people think of print as “old school”...

Me Jane, I do marketing

I had an interesting encounter last week. We have some lovely young ladies who have joined the organisation (at my “real” job in marketing, not my freelance work) as trainees. They were doing the tour and were shown into my office [read: cave] where the...