by Jane | Aug 27, 2012 | Blog
Do you have a marketing plan for your business? Is it a brief paragraph thrown into your overall business plan? Or is it a well-thought-out, strategic document informed by your business plan? Marketing can make or break a business and a detailed marketing plan is...
by Jane | Aug 24, 2012 | Blog
This is a (very) personal article I wrote that was published on a Fairfax site today. Photo credit: Tulip Flare photography It started with conception, and although we’d never met, three years on I considered this group of amazing, inspiring and beautiful women to be...
by Jane | Aug 22, 2012 | Blog
Did you just receive an influx of email newsletters into your inbox? Coincidence? I think not. E-newsletters are all about engagement: the aim is to spur the reader into action. Click a link, view a product or provide an answer; out of every e-newsletter distributed,...
by Jane | Aug 13, 2012 | Blog
So, as the headline suggests, I’m not feeling inspired today and I’m OK with that. Creative block happens to all of us (especially on a Monday) so I will continue with the mundane formatting and editing (annual report, yes, still) that I’ve been...
by Jane | Aug 10, 2012 | Blog
I just love this story about a young boy’s soft toy and the staff at The Ritz-Carlton’s response to a request for his safe return. This is marketing gold (along with the recent Jack Daniels’ “cease and desist” letter from our fellow...
