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Marketing 101

Do you have a marketing plan for your business? Is it a brief paragraph thrown into your overall business plan? Or is it a well-thought-out, strategic document informed by your business plan? Marketing can make or break a business and a detailed marketing plan is...

Even though I’ve never met you, I couldn’t do it without you

This is a (very) personal article I wrote that was published on a Fairfax site today. Photo credit: Tulip Flare photography It started with conception, and although we’d never met, three years on I considered this group of amazing, inspiring and beautiful women to be...

e-newsletters that click

Did you just receive an influx of email newsletters into your inbox? Coincidence? I think not. E-newsletters are all about engagement: the aim is to spur the reader into action. Click a link, view a product or provide an answer; out of every e-newsletter distributed,...

The best customer service story ever!

I just love this story about a young boy’s soft toy and the staff at The Ritz-Carlton’s response to a request for his safe return. This is marketing gold (along with the recent Jack Daniels’ “cease and desist” letter from our fellow...