Are you faking it on social media?

Facebook_like_thumbNow, I’m a big believer in social media. I love what it does for our connections as people, as businesses and as a global community. It breaks down barriers across all elements of society.

Social media is one of the key components of the marketing mix in this day and age and quite frankly if you’re not on board, that ship has well and truly sailed.

I have nearly 1,000 followers on Twitter, 150+ connections on my LinkedIn and 87 likes on my Facebook page.

Why so few “likes” on my Facebook page, you ask (I can feel your raised eyebrows from here)?

Well, I believe in using social media for the purpose of engaging genuine members of my audience; people who want to receive my content, are interested in what I have to say and may actually engage my professional services in the future.

I think it’s fruitless to participate in “like exchanges”, “like my page competitions” (which up until recently contravened Facebook’s Terms of Use and could result in your being deleted) or vice versa.

I know this is controversial as “like exchanges” can expose your page to potential members of your target audience but then I feel like a nuisance.

I will only like a page if I actually want to be engaged with the brand and want to listen to them and expect the same from my followers and likers. I respect them and their time and I don’t want to waste it.

I don’t appreciate emails saying “I liked your page now can you please like mine?” from complete strangers, it’s effectively spam, people.

Obviously if I receive these emails from businesses in my industry with whom I could collaborate, then that exchange is welcome as that’s what social media is about.

I just don’t see the point in engaging with people who have no interest in your brand just to boost your “like” numbers so you can look popular. What is this, high school? No, it’s business. It’s akin to click farming. It’s bad practise and I want no part in it.

I may as well go and buy 10K (or 220K) likes; these aren’t meaningful connections and won’t, in the long term, grow my business.

*I’m looking at you @TonyAbbottMHR*

Murdoch’s latest play: the erosion of the fourth estate in Australia?

328237-front-page-artIn the lead-up to the Australian federal election (it’s being held on September 7, if you missed the news) I expected some underhanded tactics, spin and impartial reporting. I just didn’t expect it on the front of one of Australia’s leading daily newspapers.

In case you missed it, there’s been some controversy this week about the publishing of an editorial headlined, “Finally you have the chance to… KICK THIS MOB OUT” accompanied by a photo of our reigning Prime Minister, Kevin Rudd, covering the entire front page of Sydney’s Daily Telegraph on Monday.

The opinion piece (see that word “editorial” under the Daily Telegraph’s by-line?) was a one-sided argument from a Rupert Murdoch-owned newspaper which urged voters “consign Rudd to the bin of history”. [I'm not going to go into the contents of the piece, it's not relevant in this forum but you can read the article here if you're so inclined].

Rupert Murdoch’s empire controls 70% of Australia’s print media and is clearly using its influence to weigh-in on the political battle that lies ahead. I’m just thankful it’s going to be a short one.

What I’m interested in is not the politics of the election but the supposedly bi-partisan role of the media in Australia.

Traditionally the media is seen as the fourth estate (and, more recently, social media has been touted as the fifth estate) – its role is as a guardian of free speech, a watchdog of the political arena and presenter of unbiased (or at least balanced) observations on the latest events of the country, i.e. news.

Yes, news.

Naturally opinion has a role in the news and its presentation and influence on the people of a country. In my (humble, non-multi-billionaire) opinion, the role of the media is, in Australia, “to keep those bastards honest” and the role of the front page of any daily is to present the news; not calls to action to oust the government.

While I understand that the utterly biased media ownership in Australia – three owners: News Corp Australia (formerly News Limited), Fairfax Media and APN News and Media, hold approximately 98% of the sector, and two of these owners, News Corp and Fairfax, together hold about 88% of the print media assets in the country – does give way to impartial reporting, is it too much to ask that we keep politicking off the front page?

On Monday, displaying the front page poster made newsagents looked like propagandists.

We live in a country where the media has a board of influence and shareholders to answer to. We live in a country where one of the largest media companies, Fairfax Media, has Gina Rinehart, the country’s wealthiest person as its majority shareholder.

Imbalanced media ownership in Australia is creating such a bias in reporting that there can no longer be democracy in the media. The erosion of the fourth estate has created a media landscape so skewed by influence that it can no longer be trusted.

I’m not silly, I expect the impartiality, just not on the front page in such a brazen manner. I expected the Australian media to preserve some dignity and honour in their roles as the last bastion of political transparency and accountability.

Clearly I expected too much.

How to wake up your right mind

Mercedes Benz: Left Brain - Right Brain, Paint

Mercedes Benz: Left Brain - Right Brain, Paint

We are surrounded by beautiful things, amazing perspectives and bold creativity. It's easy to feel intimidated by the sheer wealth talent that exists.

Having not viewed myself as a "creative" person for much of my life, I'm always interested in maximising my creativity.

I came across this article on Oprah.com (*cringe*) that includes some fun tactics to tap into the right side (the creative one) of your brain.

Re-blogged from: http://www.oprah.com/spirit/How-to-Tap-into-the-Right-Side-of-Your-Brain-Martha-Beck-Advice/3#ixzz2PqZtLHxg

Deep practice is hard. It makes your brain feel like a piece of raw hamburger. It's also weirdly rewarding, dropping you into rapt concentration, yielding quick improvement, and (if you're lucky) producing good work. Here are some tricks you can deep practice to buff up your right hemisphere.

1. Sign your name every which way. My favorite teacher and artist, Will Reimann, was brilliant at getting his students to use the right side of their brains. There were many squinty eyes in Reimann's studio, much neural myelination. Here's one of his exercises:

Sign your name.

Done?

Okay, now things get gnarly. Sign again, but this time, do it in mirror writing—right to left, rather than left to right (just moving your hand backward fires the right brain hemisphere). Got that? Now sign upside down. Then backward and upside down. Repeat this until you can sign in all directions. Good luck.

2. Have a bilateral conversation. For this exercise, take a pencil in your right hand (even if you're left-handed) and write the question: "How's it going?" Then switch to your left hand, and write whatever pops up. Your nondominant hand's writing will be shaky—that's okay. The important thing isn't tidiness; it's noticing that your twin hemispheres have different personalities.

The right side of the brain, which controls the left hand, will say things you don't know that you know. It specializes in assessing your physical and mental feelings, and it often offers solutions. "Take a nap," your right hemisphere might say, or "Just do what feels right; we'll be fine." You'll find there's a little Zen master in that left hand of yours (not surprisingly, left-handed people are disproportionately represented in creative professions).

3. Learn new moves. You need your right hemisphere to move in an unfamiliar way, whether you're learning a complicated dance step or holding a new yoga posture. Or cutting your own hair (actually, don't—I speak from experience).

Try this: Walk a few steps, noticing how your arms swing opposite your legs. Now walk with your right arm and right foot going forward simultaneously, then the left hand and left foot. Is this difficult? No? Then do it backward, with your eyes closed—any variation that's initially hard but ultimately learnable. You'll master a new skill, sure; more important, you'll build your overall right-brain facility.

4. Toss in the kitchen sink. Time to push your newly awakened right hemisphere into useful service. Think of a problem that's had you stumped for a while: Your preschooler won't nap, you can't make yourself exercise, you need to cut expenses without sacrificing quality of life. With this challenge in your mind, read a few paragraphs in several totally unrelated books. Then relax. Play with your cat, wash the dishes, watch the neighbors through binoculars. Think of the problem periodically, then drop it again.

This process encourages eureka epiphanies, like those moments in TV dramas where the brilliant doctor or sleuth gets the "ping" of insight that solves the case. Your first few ideas may not be perfect—many will be awful—but there are more where they came from. Once you begin encouraging the right brain to churn out solutions, it will do so more and more abundantly.

For example, Laura wanted to travel but hated kenneling her yellow Lab, Buster. She also had partial hearing loss due to meningitis. One day when she had trouble hearing a flight attendant—ping!—she realized she could train Buster as a hearing service dog. Now they fly the skies in style together.

Dieting made Betsy feel grumpy, bored, and isolated. She and her friend Janet began e-mailing each other for support, then—ping!—decided to create a blog (bitchyourselfthin.com) where dieters could gather to share food fantasies and grumpy harangues. Now Betsy has her ideal body and an Internet community.

Brenda was unnerved by an ex-boyfriend's increasingly paranoid, angry phone messages. Then she realized—ping!—that his very paranoia could shut him down. She had three private detectives ask him about his phone messages; he became convinced she was having him followed, and he disappeared.

All of these women puzzled about a difficult situation, tried many solutions that didn't work, let the problem go, and got a brilliant response from their own creativity. They couldn't force that to happen, but they made it highly likely with Kitchen Sink thinking.

Turning on your right brain is a skill, one that grows steadily stronger the more you work at it. Trigger the sensation of deep practice by mastering any unfamiliar task, feed challenges and stray information into your right brain's database, and see new ideas begin to emerge. As they do, you'll move more confidently and productively through an increasingly complex world. When I see you out Rollerblading, eyes locked in a vacant yet squinty stare, I'll know you're getting the hang of it.

The author Martha Beck is the author of six books, including Steering by Starlight (Rodale).