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How to write a killer About page

How to write a killer About page

Imagine your Dream Client has just landed on your website, they like what they see and want to know more about you. Curious, they head to your About page.Does your About page inspire your dream client? Does it compel them to want to work with you? Or is it a boring...
Why stealing customers is not a good marketing strategy

Why stealing customers is not a good marketing strategy

I heard a marketing lecturer say that the only way to get customers when you’re starting a business is to steal someone else’s. I was shocked, I must say! (And this wasn’t the dark ages, this was 2017 and this man teaches marketing at an MBA level)....