A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium,...
Social media is a crucial element in most brand’s digital marketing ecosystem. Social media is a tool that can be used in so many ways: to increase brand awareness, to establish your brand as an expert in your field, to drive traffic to your website, to promote...
