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Why stealing customers is not a good marketing strategy

Why stealing customers is not a good marketing strategy

I heard a marketing lecturer say that the only way to get customers when you’re starting a business is to steal someone else’s. I was shocked, I must say! (And this wasn’t the dark ages, this was 2017 and this man teaches marketing at an MBA level)....
11 Tips to Overcome Self-Sabotage

11 Tips to Overcome Self-Sabotage

11 Tips to Overcome Self Sabotage One of the issues I work through with clients on a regular basis is their showing up but not really showing up. Although often overlooked, mindset plays a huge role in business. The right mindset can make or break your business and...
Is Your Brand Evocative?

Is Your Brand Evocative?

Is Your Brand Evocative? I spend a disproportionate amount of my time thinking, dreaming, talking and designing branding. Honestly, I could talk all day about the design aspects of branding: colours, typefaces, negative space, the golden ratio, but branding is about...
20 Habits of Truly Brilliant Presenters

20 Habits of Truly Brilliant Presenters

Top tips for public speaking and presenting in front of large crowds, overcoming nerves and staying on topic 2017 has been a year of putting myself “out there” and pushing myself well beyond my comfort zone. As part of this self-imposed “year of overcoming fear” I...
3 Ways to Overcome “Impostor Syndrome”

3 Ways to Overcome “Impostor Syndrome”

3 Ways to Overcome “Impostor Syndrome As the clever and witty Tash Corbin once said, think of your competitors as your peers. I’m not a naturally competitive person (I actually failed high school phys ed, true story), I have better ways to spend my time...