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Why stealing customers is not a good marketing strategy

Why stealing customers is not a good marketing strategy

I heard a marketing lecturer say that the only way to get customers when you’re starting a business is to steal someone else’s. I was shocked, I must say! (And this wasn’t the dark ages, this was 2017 and this man teaches marketing at an MBA level)....
11 Tips to Overcome Self-Sabotage

11 Tips to Overcome Self-Sabotage

11 Tips to Overcome Self Sabotage One of the issues I work through with clients on a regular basis is their showing up but not really showing up. Although often overlooked, mindset plays a huge role in business. The right mindset can make or break your business and...
Is Your Brand Evocative?

Is Your Brand Evocative?

Is Your Brand Evocative? I spend a disproportionate amount of my time thinking, dreaming, talking and designing branding. Honestly, I could talk all day about the design aspects of branding: colours, typefaces, negative space, the golden ratio, but branding is about...
20 Habits of Truly Brilliant Presenters

20 Habits of Truly Brilliant Presenters

Top tips for public speaking and presenting in front of large crowds, overcoming nerves and staying on topic 2017 has been a year of putting myself “out there” and pushing myself well beyond my comfort zone. As part of this self-imposed “year of overcoming fear” I...
3 Ways to Overcome “Impostor Syndrome”

3 Ways to Overcome “Impostor Syndrome”

3 Ways to Overcome “Impostor Syndrome As the clever and witty Tash Corbin once said, think of your competitors as your peers. I’m not a naturally competitive person (I actually failed high school phys ed, true story), I have better ways to spend my time...

What does your website say about your business?

What does your website say about your business? I mean really say about your business? Is it professional? Approachable? Easy to read? Responsive? Or does it make you cringe and you want to apologise to every person that walks in your door and says “I was...

Don’t be held to ransom by your web developer!

Don’t be held to ransom by your web developer! I love building websites. It really is my favourite thing to do for my clients and an effective website can transform a business. Beautiful, easy-to-use websites bring me and my clients joy. Plus I just love code!...

Reprieve in sight for Spearmint Leaves?

  Reprieve in sight for Spearmint Leaves? I’ve heard it more than once. Client: “Create a campaign that will go viral.” Marketer (witheringly): “It doesn’t just happen like that.” Client: “Make it happen.”...

The most important branding question

I love meeting new small business owners. They’re wrapped up in the excitement of their new business idea. It’s thrilling, I know, I’ve been there (and am quite often “there” actually with all the ideas buzzing around in my head). New...