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#hourforhaiyan closer than you think

#hourforhaiyan closer than you think East Gippsland may seem a world away from the Philippines but in the world of social media, distance is insignificant. Events unfold and are played out on a global stage and when natural disasters hit social media is often the go...

Celebrating 5 years with a facelift

So, it’s been five years since I started Jane McKay Communications and one year since I left the “security” of the salaried workforce and went out on my own. What a journey it has been! So many clients; some weird, mostly wonderful. So many words...

Search Engine Optimisation: Don’t get caught in a marketing trap

This article from Melbourne newspaper The Age saddened me. Businesses being taken for a ride to the tune of hundreds and even thousands of dollars by unscrupulous people promising marketing results they can’t deliver. SEO or search engine optimisation isn’t rocket...

Be real. Authenticity is everything on social media

Be real. Be relevant. Be authentic. Be likeable. Be shareable. Be yourself. Never forget you’re talking to people on social media. Not an anonymous “target audience” but people. Real life, living, breathing creatures who have been around a while in this fast-paced...

Top Marketing Trends for 2014

I spend a large amount of my time indulging my inner geek and examining, pondering and questioning the latest marketing, web, search, design and social media trends. So here you have my top 14 marketing trends for 2014. Marketing Good customer service is, and always...

5 Points of Effective Marketing Promotions

December is a comparatively quiet time for my business. When I’m not working “in” the business, I take the opportunity to work “on” the business. Business development is something I rarely get the time to do! I started thinking about ways to promote my business… Hmmm…...

Social media is hard. Don’t leave it to amateurs (or interns)

“I have a lot of work to do today,” I sighed to my husband this morning. “What, like go on Facebook and Pinterest?” He retorted derisively, as if it were anything but work. In marketing, anything that builds brand awareness and creates opportunities for exposure of...

Are you faking it on social media?

Now, I’m a big believer in social media. I love what it does for our connections as people, as businesses and as a global community. It breaks down barriers across all elements of society. Social media is one of the key components of the marketing mix in this day and...