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How to wake up your right mind

We are surrounded by beautiful things, amazing perspectives and bold creativity. It’s easy to feel intimidated by the sheer wealth talent that exists. Having not viewed myself as a “creative” person for much of my life, I’m always interested in...

If your brain was a country what would be the capital city?

Wow, my blog has been quiet lately. So quiet, in fact, it’s been rendered mute! Why? Well, to celebrate the winter solstice I left the sunny climes of East Gippsland and headed to Thailand for a well-earned break with my gorgeous family. Holidays are a wonderful...

Your blog is not your showroom

Obviously I am a believer in blogging as a marketing tool. In this crazy mixed up world of penguins and pandas, blogging stands out as a gift from the SEO gods. What frustrates me, however, is the distinction between editorial and advertorial in the blogging world....

Who’s your best customer?

In my line of work I hear (and talk) a lot about target audiences. The target audience is king. It’s who we’re talking to when we’re doing the marketing talk. It’s who we want to motivate to walk when we’re doing the marketing walk. I...

Marketing 101

Do you have a marketing plan for your business? Is it a brief paragraph thrown into your overall business plan? Or is it a well-thought-out, strategic document informed by your business plan? Marketing can make or break a business and a detailed marketing plan is...

Even though I’ve never met you, I couldn’t do it without you

This is a (very) personal article I wrote that was published on a Fairfax site today. Photo credit: Tulip Flare photography It started with conception, and although we’d never met, three years on I considered this group of amazing, inspiring and beautiful women to be...

e-newsletters that click

Did you just receive an influx of email newsletters into your inbox? Coincidence? I think not. E-newsletters are all about engagement: the aim is to spur the reader into action. Click a link, view a product or provide an answer; out of every e-newsletter distributed,...