DIY Marketing with a Mentor Program 2019-08-29T18:55:29+10:00

Do-It-Yourself Marketing Program

Enrolments are NOW OPEN – only $497 for a LIFETIME membership!


Jane is an engaging and knowledgeable Marketer who can explain complex topics in ways that non- marketers (like me!) can understand. Through the DIY Marketing Program I was able to better focus on what I really love doing and My Dream Client, which has led to me creating my new brand – Happy Changemakers to be launched in early 2019 which I am really excited about! The modules are practical, focussed and very useful for all small businesses regardless of what sector you are in. Highly Recommended!

Jodie Willmer, Happy Changemakers

You are doing amazing and I’ve loved and understood all of your content! You’ve explained it all so clearly. Great course great content!

Learn to love your marketing!

The DIY Marketing (with a Mentor) Program will help you to get clear and focused in your marketing so you stop wasting time and money and feel confident that what you’re doing is the right thing!

You will learn the fundamentals of marketing and the skills to employ the tactics to bring in sales while feeling fully supported through fortnightly live calls and an exclusive VIP Facebook Group.


Here’s what you’ll learn:

  • This is the first step: we examine where you are at right now and where you want to be.

  • Create a mindset of success so you can achieve and are clear, mindful and joyful in our work together.

  • Set yourself some bold goals.

  • Develop a clear definition of your Dream Clients so you work with the clients you want to (not the ones you feel you should).

  • Analyse your Dream Clients and what their motivations are.

  • Research where your Dream Clients are at, right now and how you can engage them.

  • What do you need to do to achieve your goals?

  • What strategies do you need to put in place to connect with your Dream Clients?

  • What messaging is going to engage your Dream Clients?

  • What are the best platforms to connect with your Dream Clients?

  • Define the irresistible offers that you are going to make to your Dream Clients.

  • Learn to confidently speak about your offers and demonstrate how they deliver value to your Dream Clients.

  • Price your offers with confidence while delivering value to your Dream Clients.

Brand Spark
  • Create a gorgeous, authentic personal brand that engages your Dream Clients.

  • Create a cohesive brand experience for your Dream Clients across every platform.

  • Devise a branding brief to give to a professional graphic designer.

  • How to use Canva to create gorgeous graphics (and your own logo!).

  • How to use Canva to create social media templates for each of your social media platforms.

  • Outline a website that aligns beautifully with your brand and flows with your style.

  • Create a cohesive website brief to pass on to a website designer or developer.

  • Copywriting 101: creating online copy that engages your audience and encourages them to take action.

  • Learn the elements of a high-converting website.

  • How to build a website before lunch (with a real-time demonstration).

Traditional Media
  • How to write a media release for your local media.

  • Learn about off-line promotion.

  • Copywriting 101: writing copy that engages your audience and encourages them to take action.

  • Develop a brand voice to help you develop messaging and copywriting that connects.

  • Develop a 3 month content marketing plan.

  • What to post to Social Media (and when).

  • Sketch out content and opt-ins to build your email list over the next 3 months.

  • Learn how to re-purpose content across multiple channels to maximise ROI.

  • How to set up a MailChimp account.

  • Using email marketing to engage your audience.

Funnel Builder
  • Develop a sales funnel outline.

  • Learn how to undertake A/B testing of your Funnel.

  • Learn about the tools you can use to implement your Sales Funnel.

  • We are here every step of the way, leading you on a strategic path so you are confident in your actions.

  • Fortnightly Group Coaching video calls.

  • Lifetime membership to a VIP Facebook Group (where I hang out on a daily basis to answer any questions).

  • Plus you get lots of me! Looking at your marketing bits and helping you to improve and grow, and maybe get a different perspective. I’ve been working solo for 9 years now so I have seen a lot of things that work and a lot of things that don’t, so I want to help you avoid the pitfalls and maximise your marketing!

So you can keep doing what you’re doing or you can transform your business (and your life) in 90 days.


“Before the DIY Marketing Program, my marketing strategy was to cross my fingers and look the other way. Putting my business out there scared and overwhelmed me. I’d never really taken it seriously.

Jane changed all that with her logical, well articulated, in-your-own-time-at-your-own-pace online program. Modules were digestibly bite-sized (perfect for a novice like me), engagingly full of personality, and logically built on each other so that over the course of the Program I was able to create and execute a tailored plan that works for my business.

Throughout my transformation from marketing- bungler to marketing-competent, I was supported by the Program’s group calls and Facebook discussions – lots of expert Jane-time and support from fellow DIY-ers for feedback, guidance and sharing ideas.

This program didn’t just teach me HOW to market. I’m also now part of a community of small business owners who support each other with all things marketing.  It’s much harder to fail when a whole community has got your back.

This Program is an incredibly efficient and supported way to get on top of marketing for your business. If you haven’t truly mastered the art of marketing your business yet, do this course and you will!”

What makes this program different?
  • We focus on more than just strategy and mindset (although we focus on those too). You come out the other end of this Program with practical marketing skills you can implement as you learn.

  • You will get a deep understanding of how marketing works in every element of your business: this understanding ensures you maximise your return on marketing investment now and into the future.

  • This Program covers everything you need to hit the ground running including a marketing plan, social media strategies and copywriting and messaging.

Are you struggling, surviving, thriving or driving in your business?

You will transform your marketing (and your business) to go from a place of overwhelm to clarity.

You will create:

A complete Digital Marketing Ecosystem for your business with all the elements you need to see your business thrive.


“I left the session with Jane feeling energised and brimming with ideas. She’s a delight to work with and I’ll most certainly be tapping into her expertise again going forward.”

Kate Warburton

“Jane McKay is a design/website/copywriting genius. When I set up my business and contacted her she absolutely exceeded my expectations. My logo, business cards and website are of extraordinary quality. She is a consummate professional who communicates quickly and clearly. I have also recommended her to others.”

Shannon Davies, SD Planning

“I found Jane to be wonderful to work with.  Building a website is often a very challenging process and Jane made the whole experience so much easier, especially when I changed my mind numerous times!!  Her patience and understanding were endless which I really appreciated and her work arounds and ideas to bring my vision to life were fantastic. Thank you Jane for everything. ”

“Jane is a truly talented creative professional in her field. Above and beyond her skill sets for all the requirements essential for marketing one’s business, she demonstrates commitment and genuine care with her clients’ best interest at heart. Jane’s contribution has been a great asset to the growth of my business, and will continue to be. With much gratitude, thank you Jane.”

Marie-Noelle O'Neill, Unwind & Unplug in Ubud

“Jane is a true professional of her craft. A pleasure to work with, a great communicator and very responsive.”

Rye Smith

“Jane has done a fantastic job helping to create a brand and a website for me to build my new business on. I started with a few ideas but struggled to express them. Jane was not only able to understand what I was trying to say but also able to execute them better than I had imagined. I have no doubt that the branding will help me to build a more professional and competitive business. I am more than happy to recommend Jane to anyone who is looking for a website or branding.”

Elliot Davies, Approved by ED

“After hearing great things about Jane, I contacted her in regards to getting a logo, business cards, gift certificates and website. She promptly came up with a suggestions and ideas and a logo that I love, within the first week of initial contact. She was patient and accommodating with my ideas and input and was very prompt with the delivery of requested items. The pricing options were also a godsend to me as a start-up business meaning that I could upscale as the business grew. I could not recommend Jane McKay Communications highly enough!”

Kellie Sabell, Paws, Pamper & Play

“I have used Jane for some casual small jobs over the years including graphics & copywriting. Not only has she done a grand job but provides that little more sending me occasional personal emails with some ideas & suggestions relating to my clients & business. Bright, articulate & communication flows easily.”

Mhairi McShane, The HIIT Factory, Bairnsdale

“Jane is the ultimate professional. Having worked with her on various business projects, I am in awe of her ability to bring an idea to life through branding, websites and more. Highly recommend!”

Karen Tough

“The Gippsland Lakes Ministerial Advisory Committee is an exceptionally satisfied client of Jane McKay Communications. Thanks to Jane’s expertise we have been able to deliver a range of publications, promotions and media material as part of our on-going communications within government and to the community. The branding and design developed by Jane for our publications meets our requirements for a fresh, colourful, clean, but slightly quirky look, which is professionally presented and well-received by our clients. When we call on Jane to provide publication and media design, usually with impossible deadlines, late revisions and demanding content, she delivers on time, every time. The creative input, responsive and respectful service and quality of the final product usually leaves us in awe. Combined with a friendly, relaxed and good-humoured attitude to business, Jane McKay Communications delivers all we need and more – from a business in our own backyard! We are proud to be associated with Jane McKay Communications.”

Martin Richardson, Gippsland Lakes Ministerial Advisory Committee

“Jane McKay Communication has been fantastic to work with. She has provided a top-notch website, complete with design, construction, revisions, and questions answered. She provides just the right balance of suggestion and design, coupled with listening to desires and ideas that I, as the client, ask for. The site looks great and delivers my small business the presence it needs on the web. Jane has always been very responsive and friendly, and even though we are physically located 1/2 a world away, the communications are prompt and helpful. Jane McKay Communications was exactly what my business needed.”

Tyler Croft, Ablaze Stories

“I have used Jane McKay Communications over the past four years for website construction and content, document design, logos, and publications of all kinds on behalf of government bodies and for my own consulting business. Jane never fails to please! She asks all the right questions and is responsive to fussy clients with ridiculous deadlines, producing high quality work that is attractive and full of impact.”

Martin Richardson, The Right Man

“I absolutely ADORE my new website. It is everything I wanted – beautiful, simple, functional and uncluttered. Jane is wonderful to work with professional, approachable and creative. Jane listened to what I wanted – she designed a fabulous logo from one of my mandalas, created a groovy business card, provided clear explanations of how a website works (very useful) and worked through different options to find the best way to make my website functional and easy to use for the everyone. I learnt so much and feel able to handle my website knowing I have Jane’s ongoing and cheerful support. I highly recommend Jane McKay for all your business needs.”

Margot Porter, Yoga East

“Jane McKay Communications designed the logo for my Remedial Massage Therapy business. My brief was brief – that I like daisies! Jane designed a logo that suits my personality and my business. It is clever, eye-catching and is just perfect for me. Quite simply, I love it! My clients often comment on my new business cards and I’m very proud to recommend Jane’s work. Jane was happy to work with me on several colour/font concepts and she is very intuitive to her clients needs. Jane is open and efficient in her communications. She is professional, whilst also being a joy to deal with. I would not hesitate in recommending Jane and look forward to working with her again soon.”

May Lynn, May Lynn Massage Therapy

“I have loved dealing with Jane McKay Communications. As a small business starting up, I really needed direction, and Jane was fantastic at taking my ideas and turning them into a brand that reflected my business. Jane has always provided her services in a professional, friendly, and timely manner. Sometimes dealing with business via electronic methods can be tricky, but Jane always clearly expresses herself and makes doing business with her from a distance a breeze. I have really loved having one person to turn to for all my design formatting, editing needs. Thank you, Jane, for being such a pleasure to deal with.”

Renee Robinson, Present Moments
What if I fall behind? 2019-08-03T07:46:57+10:00

That’s OK, we’ll be here for you when you’re ready to get going again.

When does the Program start? 2019-08-04T11:40:09+10:00

As soon as you are signed up you are good to go! Follow the instructions in the first module to guide you.

I am already in business, will this Program help me? 2018-07-23T19:13:00+10:00

Absolutely. If you are lacking clarity or vision in your business or you feel that your marketing is holding you back then this Program is perfect for you.

I don’t have a business yet, can I apply for this Program? 2018-07-23T19:13:33+10:00

Yes! We love to build brand new businesses from the ground up. You will know you are starting on the right foot.

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