Cameron Outdoor Bairnsdale website design: showcasing landscape design

Website Design | Website Development | Portfolio | Responsive | SEO | Parallax | Copywriting

bairnsdale web design

The Brief

Cameron Outdoor are a large landscape design company based in Bairnsdale, Victoria. Offering an extensive range of services, with an impressive portfolio to match, the client had a huge range of photos of their works both in progress and completed. As aesthetics are so important in landscape design, the client wanted to have BIG images throughout the site. The team at Cameron Outdoor had built a website themselves but were unhappy with the finish and wanted a website design that showcased their projects with a huge range of photos and professional copywriting while incorporating SEO and a responsive design.


The Specifics

While a portfolio website design and development are reasonably straightforward, there is a large amount of behind-the-scenes preparation from a creative and technical point of view that needs to take place prior to the project being ready to launch. As mentioned, the client wanted BIG images but from a website design and development point of view, we wanted to ensure minimal load times for the website so there was a careful balance of large images with minimal load times. Photo editing ultimately represented the bulk of the work on this project. Jane McKay Communications completed a range of tasks that were necessary for the project to be the beautiful (and SEO-friendly) site it is today including:

  • Design
  • Development of the structure to be in line with the client’s vision
  • Photo editing
  • Copywriting
  • Search engine optimisation readiness of all images and text

The Result

Cameron Outdoor were thrilled with the outcome of the project and now have a website that reflects their beautiful work. Following the conclusion of the project, Jane McKay Communcations followed up with one-on-one training of Cameron Outdoor staff to ensure the client could conduct basic maintenance and updates in-house to ensure the client could be responsive and empowered to change their own website.

Jane has delivered a website design for us that we love! All our pages have been made into simple templates for us to utilise which makes in house website maintenance a breeze. Jane made herself available to come and meet with us on numerous occasions and it was never an issue when we wanted to make changes to the layout. Thankyou Jane for giving us a website that we can now refer potential clients too. Carly

Administration, Cameron Outdoor

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