Indigo+Felix branding and website design:
art meets e-commerce website design

Branding | ecommerce Website Design | Website Development | Responsive | SEO | Copywriting

bairnsdale web design

The Brief

Named for my children, Indigo+Felix came about when I was searching for some unique watercolour wall art for my children’s rooms that reflected my love for colour and vibrancy. Failing to find any that suited my taste for bold, bright colours and geometric shapes and patterns, I decided to create my own.

After sharing my work on social media, I started receiving requests to create originals and prints from other people who wanted some bold, colourful artwork for their own homes and so Indigo+Felix was born.

I needed strong branding and an easy to navigate e-commerce website through which to sell my art.


The Specifics

Designing for myself, naturally I had a clear idea of what I wanted to achieve: an easy-to-navigate site that was minimal in design while showcasing the artwork I create.

The Result

E-commerce doesn’t need to be complicated. Even with the multiple variations in size and colour across many products the site is easy to navigate and manage. As with all my e-commerce website design projects, I keep things as simple as possible for the end-user and the manager of the site (in this case, me).

The Indigo+Felix website yields solid traffic and sales for my “hobby” business.


Want to see the site in action?