A Conversation with Kate Toon
A chortle-inducing conversation with the queen of SEO, Kate Toon, on good karma marketing and being a misfit entrepreneur.
Kate is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing.
Originally from the UK but now based just outside Sydney. Kate has worked with big brands such as eHarmony, Curash and Kmart and she’s helped countless small businesses produce great content and improve their copywriting and SEO.
Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, the co-host on the Hot Copy Podcast and the host of The Recipe for SEO Success podcast. Kate recently published her popular business book, The Confessions of a Misfit Entrepreneur – which also has its own podcast. She presents the Write for Business show for the Dale Beaumont’s Brin.ai app and is the founder of The Copywriting Conference – Australia’s first dedicated Copywriting Conference (which, apparently, I am attending in Melbourne next year!).
From my perspective I have had a copygirl crush on Kate since I began my own entrepreneurial journey in 2009 as Kate was one of the few non-agency copywriters I knew in the wide world. A shining light in my freelance existence back when I was a newbie.
Listen to the Podcast: