I’m Jane McKay, a marketing consultant who has been in the business of marketing for 17 years. I provide my clients with a holistic and comprehensive one-stop-shop for complete marketing solutions. No need to hire a designer, a copywriter, a website designer, a graphic designer, a social media strategist, a marketing strategist and a content coach. It’s all here with me!
I’ve always been a lover of words, a corrector of spelling and a bit of a ‘grammando’ (like a cool, fit-looking commando but in the grammar department, and not particularly fit) as well as a total tech geek and coder from 1986 on my ZX Spectrum. I studied Latin all the way through high school #geekalert and armed with this useful information I headed into my undergrad Arts full of hopes and beers and came out the other end with an in-depth knowledge of the disappearing tribes of the Amazon and the sociology of prisons (true story).
So back to uni I went, this time, as a grown-up #thehorror where I studied hard while working full-time to earn a Masters in Media and Communications when websites were in their infancy. I indulged my love of code and words and discovered that you could actually get paid to write. #dreamjob! I went on to complete formal training as a copywriter and dreamed of making my mark in adland: the land of Don Draper and Mad Men.
Unfortunately, I don’t have the ego nor the cajones to make it big in adland so I quietly retreated to the comforts of corporate Australia.
The interwebs progressed rapidly through the noughties as I progressed from junior copywriter and maker of excellent coffees to marketing manager in a range of roles in the corporate world.
In 2009 my hubster and I made a treechange to the sunny wilds of Bruthen, East Gippsland and armed with a PC and blazing fast ADSL internet connection, Jane McKay Communications was born.
Harnessing all I’d learned in my corporate roles, my original plans to ‘just’ be a freelance copywriter soon transformed into copy, print design, website design, social media and marketing strategist and the evolution continues today.
I have found that my clients are sick of inauthentic marketing approaches that don’t align with them, their business and their goals.
Most often my clients are already a success but know that with strategy, clarity and consistency could achieve so much more in their business, serve more clients, change more lives and make more money.
You may have worked with marketing “experts” in the past and their tactics felt underhanded, inauthentic and not at all heart-centred. In fact, they just felt sleazy.
Let me take your hand as we embark on this marketing journey together. Whether you need to overhaul your personal brand, devise a new strategy, create some compelling copy, give your social media channels a facelift or revamp your website, I am your professional marketing one-stop-shop.
So if you want a tailor-made marketing strategy that takes a personal approach, speaks to your dream clients and feels perfectly aligned with you and your goals and makes you more money, get in touch and we will revolutionise your marketing!
~ Big love, Jane xx
BASocSci, MComn&MediaSt, AdvDipMgt, MAICD