Target audiences, customer avatars, ideal clients…
Personally, I prefer dream clients. Why? Because when we start out in business we want to serve everyone and anyone. As our businesses evolve we have the opportunity to refine our clients to the people we want to serve and who light us up to work with.
By talking to everyone, you are talking to no one by getting crystal clear on who you want to work with and speaking to them specifically, you can begin attracting them and magnetising them to your business through every aspect of your marketing.
Attracting your dream clients starts with the first step: clarity. Download the free workbook below to get clear on your dreamiest clients ever!
A Conversation with Petra Zink – Personal Branding & Digital Strategist
A Conversation with Petra Zink - Personal Branding & Digital Strategist Petra Zink is a certified Personal Branding & Digital Strategist, International Speaker, and Consultant and most recently author of the book ‘Trusted Authority’. Petra specialises in...
A Conversation with Angela Henderson – International Business Coach
A Conversation with Angela Henderson - International Business Coach Angela Henderson is an international award-winning business coach for women, international keynote speaker and podcaster who helps women in business get all the pieces in place to have consistent 5...
A Conversation with Devon Moody-Graham – CEOMom Empire
A Conversation with Devon Moody-Graham - CEOMom Empire Today I am talking to Devon Moody-Graham - international business strategist, impact speaker and serial entrepreneur. Devon is the Chief Solutions Officer of CEOMom Empire which focuses on women’s business...
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Jane McKay Communications acknowledges the Traditional Owners of the Land, the Gunaikurnai People, and we recognise their connection to Land, Water, Language & Community. We also pay our respects to Gunaikurnai Elders, past, present and emerging, as well as Elders from other country who live on this Land.